I’m Michelle, a systems‑minded operator who helps founder‑led businesses run smoothly so they can grow without burning out their owners or their teams.
Many people first met me through my jewelry business. What looked from the outside like a creative product brand was, for me, a full operating lab: product development, vendor relationships, inventory management, e‑commerce, customer service, and all the behind‑the‑scenes systems that kept orders moving and clients happy. That experience taught me how to design and run a complete business engine, not just a beautiful product.
Since then, I’ve taken those same skills into other environments: helping a tennis facility scale its operations and support a 3x revenue increase, improving membership systems and automation for a 30,000‑member association, and working with a national retailer on smarter purchasing, inventory structures, and budgeting.
In each role, my job has been the same at its core: understand how work really happens, then build the tools, workflows, and processes that make it easier, clearer, and more reliable.
Today I work as a fractional operations lead for founder‑led businesses in roughly the $1M–$10M range.
I come in for a focused period, map the real workflows, simplify and align the tools, and put in place practical systems and documentation so the business can function without every decision and exception landing on the owner’s desk.
I care most about businesses that are doing good work, have real momentum, and are feeling the strain of success. My role is to turn that strain into structure – so the founder can step out of constant fire‑fighting and the team has a clear, calm way of operating day to day.
-Michelle
